BYD (Build Your Dreams)

Overview

  • Founded: 1995 in Shenzhen, China, by Wang Chuanfu.

  • Core Business: Started as a rechargeable battery manufacturer, entered the automotive industry in 2003.

  • Sales Performance (2023): Sold over 2.9 million vehicles, with EVs accounting for more than 60% of total sales.

  • Market Position: #1 in China’s EV market and among the top 3 global EV manufacturers.

EV Focus & Strategy

  • Transition to EVs: In 2022, BYD became the first major automaker to completely phase out internal combustion engine (ICE) vehicles, focusing exclusively on hybrids and all-electric models.

  • Key EV Models:

    • Qin Plus: An affordable sedan with a range of up to 600 km, targeting mass-market consumers.

    • Denza: A luxury sub-brand offering premium EVs like the Denza D9, a high-end MPV competing with Tesla and NIO.

    • Han EV: A flagship sedan with cutting-edge technology and a range of over 700 km, appealing to premium buyers.

  • Technological Innovations:

    • Blade Battery: A breakthrough in battery safety and energy density, using lithium iron phosphate (LFP) chemistry. It’s fire-resistant, durable, and cost-effective.

    • e-Platform 3.0: A modular EV platform designed for scalability, enabling faster production and lower costs.

    • DM-i Hybrid System: A plug-in hybrid technology that combines fuel efficiency with electric performance.

Global Presence

  • Domestic Market Share: BYD dominates China’s EV market, with a 30% share in 2023.

  • International Expansion:

    • Europe: Rapidly expanding in Norway, Germany, and the UK, offering models like the Tang SUV and Han EV.

    • Southeast Asia: A key market for BYD, with Thailand being a major hub for EV production and sales.

    • Japan: Entered the Japanese market in 2023, targeting commercial vehicles and passenger EVs.

    • Latin America: Gaining traction in Brazil and Mexico, focusing on electric buses and affordable passenger cars.

  • Global Sales: In 2023, BYD sold over 500,000 EVs internationally, marking a 200% year-on-year growth.

Competitive Edge

  • Vertical Integration: BYD produces its own batteries, motors, and semiconductors, reducing reliance on external suppliers and lowering costs.

  • Cost Efficiency: Its control over the supply chain allows BYD to offer high-quality EVs at competitive prices.

  • Sustainability: BYD emphasizes eco-friendly manufacturing and battery recycling, aligning with global ESG (Environmental, Social, Governance) goals.

  • Diverse Portfolio: From affordable sedans to luxury SUVs, BYD caters to a wide range of consumers, ensuring broad market appeal.

  • R&D Leadership: BYD invests heavily in next-gen battery technology, including solid-state batteries, to maintain its technological lead.

Future Plans

  • Luxury Expansion: Launch more models under its Denza brand, targeting the premium segment.

  • Global Dominance: Aim to double international sales by 2025, with a focus on Europe and Southeast Asia.

  • Technological Advancements: Develop solid-state batteries and enhance autonomous driving capabilities.

Click image for full view in new tab